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Quels partenariats pour l’économie circulaire ? (ESCP- Chaire économie circulaire)

L’ESCP et sa chaire Économie Circulaire sont désormais membres de l’Institut National de l’Économie Circulaire. Cette nouvelle chaire fondée en octobre 2018 avec leur partenaire Deloitte a déjà plusieurs rendez-vous prévus pour mieux comprendre et débattre des enjeux, promesses et tensions de l’économie circulaire !



12th March: The Green Bundle: Pairing the Market with the Planet

From 2 to 4 pm – Amphi Percepied – Conference in English

ESCP Europe, 79 avenue de la République, 75011 Paris

Professor Magali Delmas (UCLA) will present her latest book in the Business & Society seminar
The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a « green bundle » that checks the environmental box, but also offers improved performance, health benefits, savings, and status.

To help consumers cut through the noise and make their best decisions, we need new strategies.

The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key.

Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action.

If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.

To register to the event : HERE






Article publié le : 25 février 2019